所以你想開始網紅或直播主直播帶貨。無論你目前是白領職業人士,還是擔心被裁員的經理,還是對你目前的工作感到厭倦,這可能都是適合你的行業。就像18世紀的商人一樣,你將進行商品交易以賺取利潤。雖然深夜站在碼頭上為一批茶葉討價還價的浪漫想法可能有點牽強,但現代的批發網紅或直播主是從數百年前買賣商品的頑強商人演變而來的。

總代理商的角色。
正如你可能知道的,製造商生產產品,零售商把它們賣給最終用戶。例如,一罐機油被製造和包裝,然後通過零售店和/或修理店出售給車主。然而,在這兩者之間,有幾個關鍵的運營商-也被稱為網紅或直播主-負責將產品從製造商轉移到市場。有些是零售網紅或直播主,直接向消費者(最終用戶)銷售的那種。其他人則被稱為商家批發網紅或直播主;他們從製造商或其他來源購買產品,然後將產品從倉庫轉移到希望將產品轉售給最終用戶或在自己的運營中使用的公司。
根據麥格勞-希爾公司(McGraw-Hill Companies)和美國商務部/國際貿易管理局(USDepartment of Commerce/International Trade Administration)出版的“美國工業和貿易展望”(USIndustry and Trade Outlook),團購批發平台包括向零售商、商人、承包商和/或工業、機構和商業用戶銷售產品的機構。網紅或直播主直播帶貨公司既銷售耐用品(家具、辦公設備、工業用品和其他可重複使用的商品),也銷售非耐用品(打印和書寫紙、食品雜貨、化學品和期刊),不向最終家庭消費者銷售。

有三種類型的業務可以執行團購批發平台的功能:批發網紅或直播主;製造商的銷售分支機構和辦事處;以及代理、經紀和佣金代理。作為一名批發商,你可能會經營一家獨立擁有和運營的公司,買賣你擁有的產品。通常,這樣的操作是從一個或多個倉庫運行的,在那裡接收庫存貨物,然後將其發貨給客戶。

簡而言之,作為批發網紅或直播主的所有者,你購買商品是為了盈利,就像零售商一樣。唯一的區別是,你將在B2B領域工作,銷售給零售公司和其他像你自己一樣的批發公司,而不是向購買商品的公眾銷售。然而,這在某種程度上是一個傳統的定義。例如,山姆俱樂部(Sam‘s Club)和BJ’s Warehouse等公司使用倉庫會員俱樂部已經有一段時間了,消費者可以在那里以似乎是批發價的價格購買商品,從而模糊了界限。然而,傳統的批發網紅或直播主仍然是“從源頭”購買並賣給經銷商的人。

走進這場遊戲。
今天,美國批發網紅或直播主的總銷售額約為3.2萬億美元。自1987年以來,批發商在美國私營行業國內生產總值(GDP)中的份額一直穩定在7%,細分市場從食品雜貨和食品服務網紅或直播主(佔總收入的13%,或收入4247億美元)到家具和家居批發商(佔總數的2%,或收入487億美元)。這是一個很大的變化,你可以利用它。
批發分銷領域是一場真正的買賣遊戲-需要良好的談判技巧,嗅覺到你特定類別中下一個“熱門”商品的嗅覺,以及敏銳的銷售技巧。這個想法是以低價購買產品,然後通過附加一美元的金額來獲利,而這筆交易仍然對你的客戶有吸引力。

專家們一致認為,要想在網紅或直播主直播帶貨業務中取得成功,個人應該擁有不同的工作背景。大多數專家認為有銷售背景是必要的,作為一名上街和/或拿起電話瘋狂打電話尋找新客戶的外部銷售人員的“人際交往技能”也是必要的。

除了銷售技能外,一家新的批發分銷公司的所有者還需要運營這樣一家公司所必需的操作技能。例如,財務和業務管理技能和經驗是必需的,處理“後端”(那些在幕後進行的活動,如倉庫設置和組織、發貨和接收、客戶服務等)的能力也是必需的。當然,如果您的預算允許,這些後端功能也可以由在這些領域有經驗的員工處理。

費城戰略諮詢公司彭布羅克諮詢公司總裁亞當·費恩(Adam Fein)說:“非常高效的運營和快速周轉庫存是賺錢的關鍵。”“這是一項服務業務,與商業客戶打交道,而不是普通消費者。初創企業家必須能夠了解客戶需求,並學會如何為他們提供更好的服務。”

根據Fein的說法,每年都有數百家新的批發分銷業務啟動,通常是由來自較大網紅或直播主的前銷售人員在幾個客戶的帶領下獨立創業的。費恩說:“他們是否能將公司發展壯大,並真正成為一個長期實體,這是一個更加困難的猜測。”批發分銷的成功涉及從以客戶服務/銷售為導向轉向管理非常複雜的業務的運營過程。 “。

開設店鋪。
當談到開店時,你的需求會根據你選擇專營的產品類型而有所不同。可以想像,有人可以在他們的地下室裡經營一家成功的批發分銷業務,但倉儲需求最終會阻礙公司的成功。費恩說:“如果你在家裡經營一家經銷公司,那麼你更像是一名經紀人,而不是網紅或直播主。”他指出,雖然網紅或直播主取得了產品的所有權和合法所有權,但經紀人只是促進了產品的轉讓。 “然而,通過使用互聯網,除了成為產品的實際擁有者之外,還有一些非常有趣的選擇。”
根據Fein的說法,批發分銷公司經常在土地不太昂貴、購買或租賃倉庫空間負擔得起的地區成立。 “一般來說,批發商不是位於市中心的購物區,而是偏僻的地方,”費恩說。例如,如果你為建築或電氣承包商提供服務,你需要選擇一個離他們很近的位置,以便他們在工作時能夠到達。

行業現狀。
當您打開網紅或直播主直播帶貨業務的大門時,您一定會發現自己遇到了一家不錯的公司。到目前為止,美國大約有30萬家網紅或直播主,年收入為3.2萬億美元。批發分銷佔全國私營行業GDP的7%,大多數分銷渠道仍然高度分散,由許多小型私營公司組成。 “我的研究顯示,美國祇有2000家網紅或直播主的收入超過1億美元,”費恩評論說。
這還不是全部:每年,美國零售收銀機和在線商家的銷售額約為3.6萬億美元,其中約四分之一來自普通商品、服裝和家具銷售(GAF)。這對嚴重依賴零售商作為客戶的批發網紅或直播主來說是個利好消息。為了衡量GAF的範圍,試著想像售出的每一件消費品,然後去掉汽車、建材和食品。其餘的,包括電腦、服裝、運動器材和其他物品,都屬於GAF總額。這類商品直接來自製造商或通過批發商和經紀人。然後,它們在百貨商店、大批量商店和專賣店銷售-一旦你打開批發分銷公司的門,所有這些都將構成你的客戶基礎。

對於這位希望創辦批發分銷公司的初創企業家來說,所有這些都是個好消息。然而,有幾個危險是你應該意識到的。首先,這個行業的整合非常猖獗。一些行業的收縮速度比其他行業更快。例如,根據Fein的說法,藥品批發比幾乎任何其他行業都要整合得更多。自1975年以來,併購已將該行業的美國公司數量從200家減少到約50家。最大的四家公司控制著80%以上的分銷市場。

為了應對整合趨勢,許多獨立網紅或直播主正轉向專業市場。費恩說:“許多企業家是通過撿起國有公司留在桌上的金色麵包屑而獲得成功的。”“隨著分銷業務從地方性業務發展到地區性業務再到全國性業務,國有公司(不能或不想)為某些類型的客戶提供高成本效益的服務。通常情況下,小客戶會被甩在後面,或者對大型網紅或直播主來說是無利可圖的。”

起頭。
對於希望開始自己的網紅或直播主直播帶貨業務的企業家來說,基本上有三種途徑可供選擇:收購現有企業,白手起家,或者買入商機。購買現有業務的成本可能很高,甚至可能有風險,這取決於您想要購買的網紅或直播主的成功程度和聲譽。收購一家企業的積極一面是,你可能可以利用賣家的知識庫,甚至可以繼承他或她現有的客戶基礎,這可能被證明是非常有價值的。

第二種選擇,從頭開始,也可能代價高昂,但它允許一個真正的“自己成敗”的場景,保證不會出現在現有所有者的聲譽之前。不利的一面是,你將從零開始建立聲譽,這意味著至少在頭兩年,或者直到你的客戶群足夠大,達到臨界質量之前,你會有大量的銷售和行銷。

最後一個選擇可能是風險最大的,因為在投入任何金錢或寶貴的時間之前,必須徹底探索所有的商業機會。然而,如果發起公司已經證明自己是盈利的、信譽良好的和經久耐用的,那麼合適的機會可能意味著支持、培訓和快速成功。

在創業過程中,你還需要評估自己的財務狀況,並決定是全職還是兼職創業。全職工作可能意味著更快的成功,主要是因為你將把所有的時間都投入到新公司的成功中。

由於所需的啟動資金數額將在很大程度上取決於你選擇出售的產品,因此數字各不相同。例如,俄亥俄州的一家男士領帶和腰帶批發商成立了他的公司,從製造商那裡購買了價值700美元的特寫領帶和幾件基本的辦公設備。在高端,弗吉尼亞州的一家精品葡萄酒網紅或直播主一開始只有150萬美元,主要用於庫存、一個大型倉庫、內部必需品(托盤架、托盤、叉車),以及幾輛雪佛蘭阿斯特羅(Chevrolet Astro)麵包車送貨。

像大多數初創公司一樣,一般的批發網紅或直播主需要經營兩到五年才能盈利。當然,也有例外。以一位雄心勃勃的企業家為例,他把自己的車庫設為倉庫,儲存滿滿的小型手工工具。使用自己的汽車,依靠他家提供的低管理費用,他可以想像在6到12個月內開始賺錢。

彭布羅克諮詢公司的費恩說:“批發分銷在經濟中佔有很大的比重,約佔全國GDP的7%。這就是說,批發分銷領域有許多不同的細分市場和行業,有些提供的機會比其他的大得多。”

在這些細分市場中,有專門從事獨特利基市場的批發網紅或直播主(例如,向雜貨店銷售特色食品的網紅或直播主),銷售從湯到堅果的各種商品的較大網紅或直播主(例如,在全國擁有倉庫和大量各種不相關的收尾物品的網紅或直播主),以及選擇一個行業(例如,手工工具)並向無數客戶提供各種產品的中型網紅或直播主。

運籌學。
批發商在進軍創業領域時的最初步驟包括確定客戶基礎和尋找可靠的產品來源。後者很快就會成為大家熟知的“供應商”或“供應商”。
然而,每個分銷週期的基石是產品從製造商到網紅或直播主再到客戶的基本流程。作為批發商,你在供應鏈上的位置(供應鍊是一套資源和流程,從原材料的採購開始,一直延伸到最終消費者)將涉及到通過以合理的價格獲得高質量的產品,然後將其出售給需要它們的公司,從而為製造商和客戶牽線搭橋。

在最简单的形式下,分销意味着从某个来源-通常是制造商,但有时是另一个分销商-购买产品,并将其出售给您的客户。作为批发商,您将专门向客户-甚至其他分销商-销售给最终用户(通常是普通公众)。它是企业对企业功能的最纯粹的例子之一,而不是企业对消费者的功能,在这种功能中,公司向公众销售产品。

权衡:运营成本。
没有两家分销公司是一样的,而且每家公司都有自己独特的需求。例如,在地下室销售收尾T恤的企业家,与在工业园中心的仓库销售电动工具的企业家相比,有非常不同的创业资金需求。
无论分销商在哪里设店,一些基本的运营成本都是一刀切的。首先,办公场所、电话、传真机和个人电脑等必需品将构成你业务的核心。这意味着如果你在家里以外的任何地方工作,就需要支付办公室租赁费、电话费和上网服务费。

不管你打算运输什么类型的产品,你都需要某种类型的仓库或储藏空间来存放它们,这意味着需要支付租赁费。记住,如果你租了一个有办公空间的仓库,你可以在一张账单上把两者结合起来。如果你是在当地送货,你还需要一辆足够的车来四处走动。如果您的客户群距离您的总部超过40英里,那么您还需要与一家或多家航运公司(如UPS、联邦快递或美国邮政服务公司)建立工作关系。大多数分销商服务的客户群各不相同;您运输的一些商品可以通过卡车送货,而另一些则需要运输服务。

虽然它们听起来可能有点令人应接不暇,但上述必需品并不总是昂贵的-特别是在创业阶段。例如,On Target Promotions的老板基思·施瓦茨(Keith Schwartz)从他客厅的角落里开始了他的领带和腰带批发经销业务。除了电话、传真机和电脑外,他没有其他设备,他的公司从起居室到地下室,再到车库,然后变成了一个共享的仓库空间(整个过程花了五年时间)。今天,该公司在俄亥俄州沃伦斯维尔高地一个5万平方英尺的配送中心运营。据施瓦茨说,该公司已经成长为男士领带、腰带、袜子、钱包、相框等的设计师和进口商。

为了避免创业初期的责任,施瓦茨在别人的仓库里租了托盘空间,存放他的贴身领带和皮带。这意味着企业家的管理费用更低,同时他名下没有公用事业账单、租赁或昂贵的保险单。事实上,直到他与密歇根州的一家分销商签署了一项大型项目的协议,他才不得不储存产品,并将这种密切的联系重新贴上他公司自己的徽章。因此,他最终租了一个1000平方英尺的仓库空间。但即便如此,这一次也是与另一家俄亥俄州分销商分享的。“如果我不需要承担任何责任,我不认为有任何责任,”他说。“仓库是一种负债。”

日复一日的例行公事。
与许多其他业务一样,批发分销商每天执行销售和营销、会计、发货和接收以及客户服务职能。他们还负责联系现有的和潜在的客户,处理订单,支持需要帮助的客户解决可能出现的问题,以及进行市场调查(例如,谁比“在战壕中”的分销商更好地了解制造商的新产品在特定市场是否可行?)。
费恩说:“批发商在总批发额中所占份额增加的一个原因是,他们可以比制造商或客户更有效、更高效地履行这些职能。”

为了处理所有这些任务以及一天中可能遇到的任何其他问题,大多数分销商都依赖专门的软件包来处理库存控制、发货和接收、会计、客户管理和条形码(应用计算机化的UPC码来跟踪库存)等功能。

雖然並不是每個網紅或直播主都採用了高科技的方式做生意,但那些採取了這種方式的網紅或直播主正在收穫投資的回報。例如,總部位於加利福尼亞州雷東多海灘的瑜伽和健身網紅或直播主YogaFit Inc.創始人兼總裁貝絲·肖(Beth Shaw)表示,過去幾年來,該公司一直在緩慢調整其自動化戰略。肖說,這家擁有25名員工的公司通過一個追踪訂單和管理庫存的網站進行銷售,該公司還利用其各種電腦之間的網絡和一個數據庫管理程序來維護和更新客戶信息。肖說,自1994年以來,在企業中,技術幫助提高了生產率,同時減少了花在重複性活動上的時間,比如輸入用於為目錄和個人訂單創建郵寄標籤的地址。肖補充說,“任何新的網紅或直播主從第一天起就必須意識到,技術將使他們的生活變得非常、非常容易。”

您的客戶是誰?
由於每家公司都依賴一個客戶池來向其銷售產品和/或服務,因此啟動過程中的下一個合乎邏輯的步驟涉及準確定義誰將包括在該池中。及早定義這個群體可以讓你制定業務戰略,定義你的使命,或者回答“我為什麼要做生意?”這個問題。並調整您的運營以滿足您的客戶群的需求。

作為批發商,您的客戶選擇包括:

零售業務:這包括雜貨店、獨立零售店、大型百貨商店和​​沃爾瑪(Wal-Mart)和塔吉特(Target)等實力零售商。

零售網紅或直播主:這包括向那些你可能覺得自己無法打入的零售商銷售產品的網紅或直播主。例如,如果你不能“進入”像沃爾瑪這樣的電力零售商,你也許可以賣給它的一個網紅或直播主。

出口商:這些公司收集美國製造的商品,然後運往海外。

其他批發商:從源頭購買總是最好的,但這並不總是可行的,因為獨家合同和一次性需求等問題(例如,網紅或直播主需要為購買某一品牌的客戶購買10頂安全帽) 。由於這個原因,批發商經常發現自己向其他網紅或直播主銷售產品。

聯邦政府:山姆大叔總是在尋找批發商銷售的商品。事實上,對於批發商來說,賣給政府是一個很好的機會。在很大程度上,這是一個填寫合適的表格並進入“投標清單”的問題。在您成為官方政府供應商後,各個採購機構將傳真或電子郵件給您,要求您投標學校、各機構、造船廠和其他設施所需的材料。

對於一家小型批發網紅或直播主來說,向政府銷售有一些巨大的優勢,但這個過程也可能是具有挑戰性的,因為在授予任何合同之前,此類訂單往往需要漫長的投標過程。自從1994年在加利福尼亞州雷東多海灘開設網紅或直播主以來,YogaFit Inc.的貝絲·肖(Beth Shaw)。她說她已經向政府做了幾筆成功的銷售。目前,該公司向陸軍基地和其他實體銷售其運動教育計劃和幾種風格的瑜伽墊。肖稱政府銷售是批發網紅或直播主的“一條好途徑”,他說這也是一個經常被忽視的地方,“特別是小企業”。

尋找有利可圖的利基市場。
一旦你對即將成為你的客戶和競爭對手做了必要的研究,你就會更好地了解你的新公司可以填補什麼類型的利基市場。在今天的批發分銷領域,有利可圖的利基市場包括但當然不限於轉售需要賣家一定程度教育的產品。例如,以鉛筆為例:銷售傳統鉛筆很容易,但銷售需要特定技術-並重新填充-的機械鉛筆需要聰明。在後一種情況下,批發商非常方便,因為他們可以教育客戶,然後客戶可以教育自己的最終用戶,關於自動鉛筆的好處和操作。
換句話說,重要的不是你賣的是什麼,而是你賣的方式。每個行業都有有利可圖的機會-從美容用品到手工工具,從飲料到休閒食品。無論他們銷售什麼,批發網紅或直播主都在尋找方法,通過展示他們必須提供的卓越服務以及這些服務創造的節省成本的效率,來重申他們對供應商和客戶的價值。這種思維模式帶來了豐​​富的機會,可以更多地關注客戶的個人需求,有機會發展利潤率增長,並在產品供應和業務多樣化方面提供更大的靈活性。

當然,整個訣竅就是找到那個利基市場,並讓它為你所用。在批發分銷中,利基市場是你的公司最擅長和最繁榮的領域-無論是銷售紮染T卹、滾軸軸承還是運動鞋。雖然一些企業家可能會在不同的領域找到自己的利基市場(例如,從製造商那裡購買的收尾商品),但另一些企業家可能希望專門化(將出售給地區酒吧和酒吧的獨特的酒吧凳子)。

另一方面,過多的產品和地域專業化可能會阻礙成功。以酒吧椅為例。假設你打算接受這個想法,但在六個月內,你已經把盡可能多的吧台賣給了你所在位置半徑50英里範圍內的客戶群。在這一點上,你會想要使你的產品多樣化,也許會增加其他與酒吧相關的物品,如飛鏢板、台球桿和其他類型的椅子。

決定權在你手中:你可以帶著完整的商品菜單進入批發配送領域,也可以選擇有限的商品。通常情況下,這個決定將基於你的財務狀況,你可以投入到業務中的時間,以及你可以獲得的資源。無論您做出什麼選擇,請記住,市場研究提供的關鍵信息使企業能夠成功地進入市場,批發網紅或直播主應該在持續的基礎上盡其所能地做更多的事情。與其在一個可能很快就會過時的大型研究信息項目上花費大筆資金,不如例行公事地做簡單的研究。

確定啟動編號。
雖然一些行業的企業家似乎能夠通過打個響指就能籌集到資金,但大多數人必須採取更詳細的方式來處理這一過程。也許最好的起點是計算出你需要多少。

在批發分銷領域,創業數量差異很大,這取決於你要創辦的公司類型,需要多少庫存,以及你將使用什麼類型的配送系統。例如,基思·施瓦茨(Keith Schwartz)在俄亥俄州沃倫斯維爾高地(Warrensville Heights)的地下室裡賣皮帶和領帶,他創辦Target Promotions的起家是700美元,而弗吉尼亞州亞歷山大市博文飲料公司(Borvin Beverage)總裁唐·米科維奇(Don Mikovch)需要150萬美元。雖然施瓦茨坐在辦公桌前工作,只需要一小塊區域來存放他的商品,但米科維奇需要大量專門的儲存空間來存放他的葡萄酒-以及一種安全的將瓶子運輸到零售商的方法。

網紅或直播主直播帶貨所需的基本設備將高度依賴於您選擇銷售的產品。如果你計劃儲存重物,那麼你應該買一輛叉車(一些使用燃料或丙烷,另一些使用人力),以減輕自己的壓力。托盤對庫存很有用,托盤貨架用來存放托盤,並將它們保持整齊,以備庫存之用。

對於採購、儲存和銷售大件商品(例如地磚)的網紅或直播主來說,一個足夠大的倉庫(根據你要銷售的產品的大小和你要儲存的庫存量)是必要的。為確保配送過程平穩運行,請選擇一個位置,使您能夠有效地四處移動,並且包含必要的存儲設備(例如托盤貨架,您可以在其上存儲托盤)。別忘了給叉車留出空間,以便能夠在貨架和貨架之間移動,貨架存放在倉庫裡。

作為一家初創網紅或直播主,你的初始庫存投資將取決於你賣的是什麼。不管產品是什麼,你都要準備一些庫存,但也要明白,你選擇的商品會對你需要預付多少錢產生一定的影響。施瓦茨買的是多餘的衣服,所以700美元讓他在頭幾個月有很多工作要用。當佛羅里達州坦帕市的電話公司總裁加思·戈登(Garth Gordon)和副總裁維維安·布拉姆韋爾·戈登(Vivienne Bramwell-Gordon)分別創立自己的公司時,他們投資了約2400美元購買了一批高端電話。他們很快就讓他們扭虧為盈,獲得了300%的利潤,從那以後,他們一直從事向小公司和非營利組織分銷翻新的Avaya電信設備的業務。今天,電話等。在任何給定的時間都有大約60萬美元的庫存。

新澤西州切里希爾WSG Partners LLC的管理合夥人比爾·格林(Bill Green)表示,確定庫存需求的最佳方式是看看客戶的需求。如果他們是那種“昨天什麼都需要”的人(在工作地點工作的承包商就屬於這一類),那麼你的庫存就需要足夠多來滿足那些最後一刻的要求。但是,如果訂單接收和交貨之間通常有三到四天的時間跨度,那麼您可以減少庫存,轉而專注於與能夠幫助您滿足這些時間表的供應商建立穩固、可靠的關係。

格林說:“最成功的網紅或直播主是那些(其所有者)盡可能貼近客戶的經銷商,他們能夠預測客戶的需求,並在那裡提供價值-以及產品。”“這並不一定意味著你需要一個巨大的倉庫和庫存,但你將需要找到那些會為你'持有'庫存的供應商,直到你自己的客戶提出要求。”

庫存事項。
在當今競爭激烈的商業競技場上,各公司都在進行永無止境的節食。所有者和經理努力用最少的員工和最少的庫存和負債經營盡可能精簡的公司。在分銷部門,一些公司的庫存非常低,從而減少了他們的主要銷售(非設備)投資。其他人則選擇進貨,以便在需要時手頭“正好有顧客點的東西”。
這兩種策略都有一些警告。首先,當一家公司選擇不進貨時,當客戶來電時,它就會冒著商品脫銷的風險。與此同時,積壓庫存的網紅或直播主如果不能處理掉他們認為可以輕鬆卸貨的商品,就會發現自己陷入了真正的困境。

作為一名網紅或直播主,就是要“周轉”庫存(出售所有庫存,然後補充庫存)--一年內周轉庫存的次數越多,你賺的錢就越多。避免囤積那些可能會在你的倉庫裡存放超過90天的物品,從而獲得最多的轉折點。

增加庫存還是不增加?
你在創業時購買了多少庫存,這在很大程度上取決於你賣的是什麼,你的客戶離你有多遠,以及他們的要求有多高。例如,如果你向倉庫半徑20英里內的客戶提供清潔用品,如紙巾、橡膠手套和香皂,那麼你可以根據客戶數量乘以每個客戶的平均使用量來計算庫存數量。通過詢問他們通常每月購買多少,就可以最容易地確定他們的使用情況。
另一方面,如果您要為位於不同地理區域的不同客戶群提供服務,您可能需要比上一個示例中的企業家多一點庫存。因為您可能不會拜訪這些客戶所在的位置,所以您可能需要幾個月的時間才能確定他們將定期從您那裡購買多少產品。當然,你也必須給“偶爾”的顧客留出一些喘息的空間--那些每年向你購買一次的顧客,他們很可能總是會讓你措手不及。好消息是,如果有必要,與供應商建立關係可以幫助快速滿足這些偶爾的需求,即使是在一夜之間或同一天。

位於密歇根州伯明翰的小企業諮詢公司StartupNation.com的聯合創始人里奇·斯隆(Rich Sloan)表示:“公司犯的最大錯誤是,開發的庫存超過了它們的實際需求。”“這筆投資最終被擱置在倉庫裡,而它本可以得到更好的利用。”斯隆表示,公司在沒有考慮客戶的需求和需求的情況下,也會過快地進行庫存採購--這也是結束對行動緩慢的商品的過多投資的另一種方式。 “訣竅是讓它盡可能地精簡。這是一種非常聰明、風險更低的方式。”

在基思·施瓦茨(Keith Schwartz)位於俄亥俄州沃倫斯維爾高地(Warrensville Heights)的批發皮帶和領帶經銷商處,只需投資700美元購買特約領帶就可以起步。他將它們轉售給一家藥店,將利潤收入囊中,並將資金再投資於更多的庫存。這是一個簡單的公式,對於運營成本較低的小型初創企業家來說,效果很好。

已經投資於某一地點、車輛和其他必需品的網紅或直播主也應將產品生命週期因素納入庫存方程式。那些生命週期較長的產品(例如,手動工具)通常庫存風險較小,而那些生命週期較短的產品(例如,食品通常生命週期較短)如果貨架上的產品太多,可能會成為一種負擔。生命週期越短,您手頭上想要的產品就越少。最終,你的目標將是在付錢之前把產品賣出去。換句話說,如果你要買電腦,如果製造商向你提供30天的付款條件,那麼你的貨架上的庫存不能超過30天。這樣,你就不會“擁有”庫存,而是充當製造和/或銷售產品的公司和購買產品的公司之間的中間人。

要總結採購批發網紅或直播主的訣竅,請執行以下操作:

當涉及到購買庫存時,不要做得過多。
在你投資庫存之前,試著了解一下你客戶的需求。
如果你一開始能做到便宜(特別是那些開銷低的),那就去做吧。
小心不要在生命週期短的產品上投資太多,如果它們不能馬上賣出去,你可能會被困住。
囤積到你可以在付錢之前賣出產品的水平。
對於網紅或直播主來說,最大的挑戰是在低運營利潤率的情況下運營您的業務。總部位於費城的彭布羅克諮詢公司的亞當·費恩(Adam Fein)。建議盡可能提高運營效率,並儘快周轉庫存。 “這些都是作為批發商賺錢的關鍵,”他說。

雖然網紅或直播主的運營利潤率可能很低,但費恩表示,該行業的預期增長相當樂觀。 2004年,批發商和網紅或直播主的總銷售額達到3.2萬億美元,FEIN預計2005年的收入增長將繼續超過整個經濟的增長,估計增長7.7%(而預期的國內生產總值增長為3.5%) 。

玩加價遊戲。
在最基本的形式下,批發分銷是關於你購買產品的價格和賣出產品的價格之間的“價差”,也就是利潤率。價差越大,利潤就越大。例如,在葡萄酒業務方面,總部位於弗吉尼亞州亞歷山大市的Borvin Beverage實現了30%的利潤率。人們非常看重高端葡萄酒,所以他們願意花更多的錢買幾瓶霞多麗酒,而不願花更多的錢買電腦調製解調器。新澤西州櫻桃山WSG Partners LLC的管理合夥人比爾·格林(Bill Green)表示,典型的批發網紅或直播主的毛利率範圍為25%,而那些提供“增值”服務的網紅或直播主則越來越接近35%至40%。在YogaFit Inc.。在加利福尼亞州雷東多海灘,貝絲·肖(Beth Shaw)表示,她爭取所有商品加價50%。這意味著她以20美元從供應商那裡購買的瑜伽墊將以30美元的價格賣給她的客戶。
網紅或直播主在加價時可以使用以下公式:如果製造商生產產品的成本為5美元,而他們有100%的加價,那麼您(網紅或直播主)以10美元的價格購買產品。按照相同的公式,批發商將成本增加一倍,以20美元的價格出售。因此,從製造價格到批發商的客戶有400%的加價。


6 Ways Women Over 50 CAN PERFORM Financial Fitness Before Retirement What you'll need: While the gym is a great place to weight train, these moves can be carried out by you right in the home. Weight lifting and other kinds of strength training are essential for individuals over age of 50, those seeking to burn fat especially. To keep up her weight, the National Institute on Aging reports a woman over 50 needs 1,600 calories if she's sedentary, 1,800 if she actually is physically active somewhat, and 2,000 to 2,200 if she actually is very active.

Rowing is one of the oldest Olympic sports and one of the few low-impact exercises that work all the big muscle groups. In my experience, the number one thing that is messing up over 50 fitness and health lives is ignorance. An extra inch there, and you might be out of a job.” He tortured me on a Kinesis machine and with a Body Bar Flex-basically a giant wobbling rubber rain stick that exercises every muscle in your core. Try to perform 10 daily repetitions of abdominal exercises, such as crunches, reverse crunches, obliques or the bicycle. According to Bupa, 93 per cent of people aged 50 to 65 don't run because they think it's bad for them.

But to do so hopefully you'd agree it could possibly be helpful to get and stay static in over 50 great condition for decade after decade until you fulfill your destiny. Why it's healthy: Strength training aids in preventing lack of bone mass, builds muscle, and increases important in staying active and avoiding falls balance-both. He alternates between two routines: 1 day he'll do strength-training using weights, concentrating mostly on his upper body but also doing a few leg exercises.

Not only will the fit person benefit currently, but Fitness Over 50 attempts to meet up the challenges posed by growing older including diabetes, COPD, arthritis, osteoporosis, weight gain, sciatica, joint stroke and replacement and heart event recoveries.

Warm-up by doing 8 reps with 25g, 4 with 355, 2 with 40, and one with 50 then. A full week later, add 2.5kg to each of your sets, and repeat. This focused work helps CrossFitters and athletes in other sports move better and more efficiently - both during training and in their everyday lives - and maintain balance in their bodies. Weight training helps alleviate the symptoms of chronic conditions such as for example arthritis also. Angelique Millis, a certified trainer and creator of the Fit in 30 workout, knows what it's like to try to get fit. Aim for at least two sessions per week with at least 48 hours between training specific muscle groups.

The details of how you can obtain thin and fit are looking forward to you inside, together with the secrets to a thrilling over 50 fitness lifestyle. Of skipping your workout to visit happy hour instead, you'll probably make sure you easily fit into your workout beforehand.

I started my training and education to become Certified FITNESS EXPERT and by October 2014 I was certified with all the current necessary credentials, and started my training career in November 2014 at Hitch Fit gym -dream come true! When your body fat percentage is over 50 percent, you're likely looking at months or possibly years of work to obtain the physique you want, based on how much weight loss you plan to achieve.


10 Tips To Stay Fit Over Age 50 Alison McConnell is a writer based in Washington, DC. She has more than 13 years of experience covering matters in economics, business, personal finance, fitness, health and nutrition. Lifestyle may also play a role in muscle loss in women over 50. Women who live an inactive lifestyle may be more prone to muscle loss later in life. In a study published in The Cochrane Database of Systemic Reviews, strength training was credited with helping older adults gain the necessary strength for everyday activities. This lady is an 87-year-old relatively fit lady who has been socially isolated for a number of years. If you are fit at 50, you're more likely to be healthy into your 70s and 80s.

Keep fit by biking through the town with the Bike Austin resource, a site that allows members to build custom bike routes between This is an indication of stomach strength and endurance, which is important for core stability and back support. Although some master level athletes over 50 do surpass their records from their youth actually, most do lose a step or two within their later years. Only a few minutes of balance training exercises every full week might help maintain balance and agility. Marilyn Monroe was the first women to use weight training to boost her body and her health insurance and I think we'd all agree she didn't look like a man!

Over Fifty was recently short listed for best new social enterprise company in the north west! You shall discover why so a lot of the standard fitness, health and fitness information is mediocre in terms of what men and women older than 50 should be doing. What is it: Weight training accumulates muscle with repetitive motion using weight or external resistance from bodyweight, machines, free weights, or rubber bands.

In 50FIT become familiar with the reality and the few essential facts you could trust to thrust you into great over 50 shape. As an experiment, we'll run DVD Shrink twice - once without compression, that will get us a full-sized ISO image file, as soon as with compression.

A complete large amount of men take this as a sign to stop working out, which may be the worst thing they could do. Exercise - weight training - is preferable to rest for osteoarthritis particularly. After age 30, physiological processes commence to decline, nonetheless it doesn't become evident until after age 50. There are declines in the real number of cells in each organ that reduce metabolic rates. Of chatting with a pal over coffee instead, chat while walking, stretching, or weight training. You can unlock your maximum potential and lastly win the battle against unsatisfactory over 50 fitness, but moreover, KEEP DOING SO FOREVER. When you're training at the gym by yourself, you can pick and pick the exercises you should do. This means you can avoid the exercises you like the least easily. Don't forget that additionally you need strength, flexibility and balance exercises as you age. If you're like me, not one in 50. If you're dating just to date a warm body, that's no problem. Fit

If you're training for a marathon, you can run at a steady pace and even build in sprints. They've been evolving over the past couple of years since I did my initial transformation at Hitch Fit gym It was Spring of 2013 when I finished my transformation. The average woman experiences menopause and the cessation of her menstrual period around age 50. After menopause, the need for iron decreases to about 8 mg of iron a day. The motto of his very successful fitness blog Mark's Daily Apple is primal living in a modern world”. Thankfully, you can discover the simple no-nonsense facts about food and being fit.

It also recommends against using colonoscopy as a primary screening tool for colorectal cancer The authors recommend that physicians should discuss screening preferences, values and local test availability with patients between the ages of 50 and 59 years because of the lower incidence in this age group.


Can You Be In The Best Shape Of Your Life, AND REALLY SHOULD You Try Even? Eaton Recreation Centre is for everybody and we'd love nothing more than to help you make positive changes in your strength and general well being. Although there are a number of benchmark workouts used to measure progress that remain consistent, almost each time you visit a CrossFit class, you'll be doing different exercises at different speeds and different intensities.

Keep fit by biking through the town with the Bike Austin resource, a site that allows members to build custom bike routes between This is an indication of stomach strength and endurance, which is important for core stability and back support. While some master level athletes over 50 actually do surpass their records from their youth, most do lose a step or two in their later years. Just a couple of minutes of balance training exercises every full week can help maintain balance and agility. Marilyn Monroe was the first women to use weight training to boost her body and her health insurance and I think we'd all agree she didn't look like a man!

But to take action hopefully you'd agree it may be helpful to get and stay in over 50 great form for decade after decade until you fulfill your destiny. Why it's good for you: Strength training helps prevent loss of bone mass, builds muscle, and enhances balance-both important in staying active and avoiding falls. He alternates between two routines: One day he'll do strength-training using weights, concentrating mostly on his upper body but also doing a few leg exercises.

Not merely will the fit person benefit currently, but Fitness Over 50 attempts to meet up the challenges posed by growing older including diabetes, COPD, arthritis, osteoporosis, weight gain, sciatica, joint stroke and replacement and heart event recoveries.

A complete large amount of men take this as a sign to stop working out, which is the worst thing they could do. Exercise - particularly resistance training - is better than rest for osteoarthritis. After age 30, physiological processes begin to decline, but it doesn't become obvious until after age 50. There are declines in the number of cells in each organ that reduce metabolic rates. Instead of chatting with a friend over coffee, chat while walking, stretching, or strength training. You can unlock your body's maximum potential and lastly win the battle against unsatisfactory over 50 fitness, but moreover, KEEP DOING SO FOREVER. When you're training at the gym by yourself, you can pick and pick the exercises you should do. This means you can avoid the exercises you like the least easily. Don't forget that additionally you need strength, flexibility and balance exercises as you age. If you're like me, not just one in 50. If you are dating merely to date a warm body, that's no issue. Fit

The primary point of that book was that nearly every chronic disease and poor health issue we experience is related to ongoing, negative stress. Our Baby Boomers by the Numbers infographic highlights several ways that physical therapists can help individuals stay fit after 50. It needs to include strength-training exercises for muscle gains, and also an adequate amount of cardio to keep your body fat percentage low so you can show off that muscle. You will discover why cardio only” exercises may actually be aging you faster and making you fatter.

In addition, it recommends against using colonoscopy as a primary screening tool for colorectal cancer The authors advise that physicians should discuss screening preferences, values and local test availability with patients between your ages of 50 and 59 years as a result of the low incidence in this generation.


Exercises For Women Over 60 What you'll need: While the gym is a great place to weight train, you can do these moves right at home. Weight lifting and other forms of strength training are essential for people over age of 50, especially those looking to burn fat. To maintain her weight, the National Institute on Aging reports that a woman over 50 needs 1,600 calories if she's sedentary, 1,800 if she is somewhat physically active, and 2,000 to 2,200 if she actually is very active.

Or you tell yourself that you haven't been able to get your over 50 fitness act together yet because you just don't have time to work out, can't afford an expensive gym membership or don't want to waste you're hard earned money on fancy equipment that ends up collecting dust in your garage.

Over Fifty was recently short listed for best new social enterprise company in the north west! You will discover why so much of the standard fitness, health and wellness information is mediocre when it comes to what men and women older than 50 should be doing. What is it: Weight training accumulates muscle with repetitive motion using weight or external resistance from bodyweight, machines, free weights, or rubber bands.

In 50FIT you will learn the truth and the few essential facts you can trust to thrust you into great over 50 shape. As an experiment, we'll run DVD Shrink twice - once with no compression, that will get us a full-sized ISO image file, as soon as with compression.

Warm up by doing 8 reps with 25g, 4 with 355, 2 with 40, and then one with 50. A week later, add 2.5kg to each of your sets, and do it again. This focused work helps CrossFitters and athletes in other sports move better and more effectively - both during training and in their everyday lives - and maintain balance in their bodies. Strength training also helps alleviate the symptoms of chronic conditions such as arthritis. Angelique Millis, a certified creator and trainer of the Easily fit into 30 workout, knows what it's prefer to try to get fit. Shoot for at least two sessions weekly with at least 48 hours between training specific muscles.

The primary point of this book was that almost every chronic disease and illness issue we experience relates to ongoing, negative stress. Our SENIORS by the Numbers infographic highlights several techniques physical therapists might help individuals stay fit after 50. It needs to add strength-training exercises for muscle gains, as well as an adequate amount of cardio to keep your body fat percentage low so you can show off that muscle. You will discover why cardio only” exercises may actually be aging you faster and making you fatter.

I started my training and education to become a Certified Personal Trainer and by October 2014 I was certified with all the necessary credentials, and started my training career in November 2014 at Hitch Fit gym -dream come true! When your body fat percentage is over 50 percent, you're likely looking at months or possibly years of work to get the physique you want, depending on how much weight loss you plan to achieve.


Dick Smothers Shares How Fitness Affects His Life Pam Murphy is a writer specializing in fitness, childcare and business-related topics. Best over 50 dating site is the platform for dating site list for senior singles and dating over 50. ♥ ♥ gives the top dating site this you will found which dating site is best for you and which is giving the best results and giving you the best partner.

Rowing is probably the oldest Olympic sports and mostly of the low-impact exercises that work all of the big muscle groups. In my experience, the number one thing that is messing up over 50 fitness and health lives is ignorance. An extra inch there, and you may be out of a job.” He tortured me on a Kinesis machine and with a Body Bar Flex-basically a giant wobbling rubber rain stick that exercises every muscle in your core. Try to perform 10 daily repetitions of stomach exercises, such as crunches, reverse crunches, obliques or the bicycle. According to Bupa, 93 per cent of individuals aged 50 to 65 don't run because they think it's bad for them.

But to take action hopefully you'd agree it could possibly be helpful to get and stay static in over 50 great condition for decade after decade until you fulfill your destiny. Why it's healthy: Strength training aids in preventing loss of bone mass, builds muscle, and enhances balance-both important in staying active and avoiding falls. He alternates between two routines: One day he'll do strength-training using weights, concentrating mostly on his upper body but also doing a few leg exercises.

Still, with the startup movement termed Silicon Beach” is also thriving, with organizations like WeAreLATech and General Assembly clamoring around the tech scene, it's a solid choice for fit millennials. Our goal at Be Fit Over Fifty is to help adults look for a safe, effective, and enjoyable way to exercise at home.

A lot of men take this as a signal to stop working out, which is the worst thing they could do. Exercise - particularly resistance training - is better than rest for osteoarthritis. After age 30, physiological processes begin to decline, but it doesn't become obvious until after age 50. There are declines in the number of cells in each organ that reduce metabolic rates. Instead of chatting with a friend over coffee, chat while walking, stretching, or strength training. You can unlock your body's maximum potential and finally win the battle against unsatisfactory over 50 fitness, but more importantly, KEEP DOING SO FOREVER. When you're working out at the gym on your own, you can pick and choose the exercises you want to do. This means you can avoid the exercises you like the least easily. Don't forget that you also need strength, balance and flexibility exercises as you age. If you're like me, not one in 50. If you're dating just to date a warm body, that's no problem. Fit

If you're training for a marathon, you can run at a steady pace and even build in sprints. They've been evolving over the past couple of years since I did my initial transformation at Hitch Fit gym It was Spring of 2013 when I finished my transformation. The average woman experiences menopause and the cessation of her menstrual period around age 50. After menopause, the need for iron decreases to about 8 mg of iron a day. The motto of his very successful fitness blog Mark's Daily Apple is primal living in a modern world”. Thankfully, you can discover the simple no-nonsense facts about food and being fit.

Possibly you do not know where you should turn to find someone you can trust to greatly help show you through the mass of over 50 fitness, wellness and health confusion. Mental HEALTHCARE Co-ordinator - I'd like expressing my gratitude for the support supplied by the Fit over Fifty Team. In his book Bring It!”, Tony recommends eliminating sugar, processed foods, gluten, caffeine, and alcohol, and dairy consumption. Write down recognition you received, training seminars you attended, career goals and increased job responsibilities.


How Happiness ENABLES YOU TO Healthy What you'll need: While the gym is a great place to weight train, you can do these moves right at home. Weight lifting and other forms of strength training are essential for people over age of 50, especially those looking to burn fat. To maintain her weight, the National Institute on Aging reports that a woman over 50 needs 1,600 calories if she's sedentary, 1,800 if she is somewhat physically active, and 2,000 to 2,200 if she actually is very active.

Or you tell yourself that you haven't been able to get your over 50 fitness act together yet because you just don't have time to work out, can't afford a pricey gym membership or don't want to waste you're wages on fancy equipment that eventually ends up collecting dust in your garage.

But to take action hopefully you'd agree it could be helpful to get and stay static in over 50 great condition for decade after decade until you fulfill your destiny. Why it's healthy: Strength training aids in preventing lack of bone mass, builds muscle, and boosts important in staying active and avoiding falls balance-both. He alternates between two routines: 1 day he'll do strength-training using weights, concentrating mostly on his chest muscles but also performing a few leg exercises.

In 50FIT become familiar with the reality and the few essential facts you could trust to thrust you into great over 50 shape. As an experiment, we'll run DVD Shrink twice - once without compression, that will get us a full-sized ISO image file, as soon as with compression.

A complete large amount of men take this as a sign to stop working out, which may be the worst thing they could do. Exercise - weight training - is preferable to rest for osteoarthritis particularly. After age 30, physiological processes get started to decline, nonetheless it doesn't become clear until after age 50. There are declines in the real number of cells in each organ that reduce metabolic rates. Of chatting with a pal over coffee instead, chat while walking, stretching, or weight training. You can unlock your own body's maximum potential and lastly win the battle against unsatisfactory over 50 fitness, but moreover, KEEP DOING SO FOREVER. When you're training at the gym all on your own, you can pick and opt for the exercises you should do. This means you can avoid the exercises you like the least easily. Don't forget that additionally you need strength, flexibility and balance exercises as you age. If you're like me, not just one in 50. If you are dating merely to date a warm body, that's no issue. Fit

If you are training for a marathon, you can run at a reliable pace and build in sprints even. They've been evolving in the last couple of years since I did so my initial transformation at Hitch Fit gym It had been Spring of 2013 when I finished my transformation. The average woman activities menopause and the cessation of her menstrual period around age 50. After menopause, the necessity for iron decreases to about 8 mg of iron a complete day. The motto of his very successful fitness weblog Mark's Daily Apple is primal surviving in a modern world”. Thankfully, you can discover the easy no-nonsense factual statements about food and being fit.

Possibly you do not know where you should turn to find someone you can trust to greatly help show you through the mass of over 50 fitness, wellness and health confusion. Mental Health Care Co-ordinator - I would like to express my gratitude for the support supplied by the Fit over Fifty Team. In his book TAKE IT!”, Tony recommends eliminating sugar, processed food items, gluten, caffeine, and alcohol, and dairy consumption. Jot down recognition you received, training seminars you attended, career goals and increased job responsibilities.
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